Alphons Mucha (1860 - 1939): Fruit, 1897, lithographs in9/21/2021, 12:11:33 PM
Alphons Mucha (1860 - 1939): Fruit, 1897, lithographs in colours, 66 x 43 cm., printed by F. Champenois, Paris In gaining wider public recognition as the ‘Master of the Art Nouveau poster’, Mucha’s success in a new genre – decorative panels – played a significant part. Decorative panels were posters without text, a prototype of today’s art posters, designed purely for artistic appreciation or decorating interior walls. It was the printer Champenois who invented this idea from the business point of view: to maximise business opportunity by recycling Mucha’s designs for many different editions. However, it was Mucha who transformed them into a new art form, affordable and available to the wider public, whereas, traditionally, works of art were available only to the privileged few. 'Fruit' and our previous post, 'Flower' are two of his posters from 1897.